Fei-Chang-Shi

Emergency Food Solution
For Global Crises

OverviewBackground ResearchFinal Design

Fei-Chang-Shi is our venture into designing an emergency food brand. We created a range of crisis-ready food options, developed the brand's visual identity and packaging, and designed an easy-to-use online ordering system. Our goal was to reduce the psychological burden of emergency food and explore its everyday usability.

Role

Lead Designer — Brand Strategy, Visual Branding

Team

Xiaofeng Ni
Siyuan Han
Keremt

Time & Status

4 Weeks

Background Research

Current Painpoints

  1. Inadequate Awareness
    Many remain unaware of the crucial role of food in crisis preparedness, leading to unmet needs during emergencies.
  2. Lack of Integration
    Existing solutions struggle to integrate seamlessly into daily life for effective preparedness.
  3. Psychological Nutrition Gap
    Existing solutions often focus primarily on providing essential nutrients for physical sustenance, overlooking the impact of nutrition on mental and emotional well-being.
  4. Lack of Specificity
    Existing solutions are often 1 for all. There is insufficient consideration of product specificity for different disaster characteristics.

Final Design

Final Design

* Iconography for different disasters.

* 7 Days Ultimate Survival Food Package offers a tailored family subscription for more specific needs.

* 1 Day Crisis Energy Kits, tailored with different nutritional portions, designed for specific disaster scenarios.

* We provide a Phytogenic Fusion Feast menu, encouraging the integration of our emergency food products into daily cuisine.

+ Up Next

Island Sings

Crafting Culturally Resonant City Identity That Inspires Connections
Brand Identity, 2022

The campaign strategically blended nostalgia with contemporary appeal to reconnect the youth with Xiamen’s musical roots.
‍
Award-Winning Branding Work.

Creative Designer
Based in Shanghai/Helsinki